Grow Sales By Making Your Location a Can’t-Miss Destination

A few words before we jump in…

What makes your remarkable?

Some things to think about before doing “destination” work.

Quick intro to planning your events…

What are you hoping to accomplish?

What types of events will you plan, and how often?

Convert traffic to something meaningful.

What tools will you use to build awareness and excitement?

Don’t just wing it! Make a concrete, sharable plan so everyone on your team can help.

Where all your planning is put into action – bring your events to life.

Track your progress and make adjustments as needed.

Mid-Course Check-In!

Overview of “The Events” section.

Sales are commonplace. Do something uncommon.

Teach your expertise to your customers.

What special dates can you celebrate?

There are a load of benefits to hosting in-store art events.

Calendar events to use as “excuses” to celebrate something.

In-store music.

Can you host small groups?

Board games, virtual bowling leagues and trivia nights.

Supporting local writers.

There’s nothing better than a charity event to become part of the community and get people involved.

A few opening words about making traffic “meaningful.”

Allow customers to try before they buy.

What add-on products or services might be right for your customer?

Keep in touch.

To summarize…