So there you have it! All the tips, tricks and techniques for hosting events, and using those events to drive excitement and sales.

To summarize…

  • Hosting events on a regular, scheduled basis is an excellent way to drive traffic to your location.
  • Be sure you have the logistical ability and resources to host events so that they will be successful.
  • Be sure you build a plan, and follow that plan when hosting these (or any) event, for a higher success rate.
  • Do activities that create meaning and convert that traffic to sampling, building your email list. This will drive your sales.