Create programing and special events that make you worth going out of the way for. Attract new customers and get incremental/repeat visits from existing customers.

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Making Your Location A Destination

Location A Destination, Welcome!

A few words before we jump in…

Lesson 1 of 3 within section Making Your Location A Destination.
First, Best, or Only

What makes your remarkable?

Lesson 2 of 3 within section Making Your Location A Destination.
Secure The Right Resources

Some things to think about before doing “destination” work.

Lesson 3 of 3 within section Making Your Location A Destination.

Planning Your Events

Planning Your Events: Introduction

Quick intro to planning your events…

Lesson 1 of 9 within section Planning Your Events.
Review Goals

What are you hoping to accomplish?

Lesson 2 of 9 within section Planning Your Events.
Develop An Event Calendar

What types of events will you plan, and how often?

Lesson 3 of 9 within section Planning Your Events.
Transform Traffic

Convert traffic to something meaningful.

Lesson 4 of 9 within section Planning Your Events.
Select Your Tools

What tools will you use to build awareness and excitement?

Lesson 5 of 9 within section Planning Your Events.
Make A Plan

Don’t just wing it! Make a concrete, sharable plan so everyone on your team can help.

Lesson 6 of 9 within section Planning Your Events.
Implement Your Plan

Where all your planning is put into action – bring your events to life.

Lesson 7 of 9 within section Planning Your Events.
Track Your Success

Track your progress and make adjustments as needed.

Lesson 8 of 9 within section Planning Your Events.
So Far So Good?

Mid-Course Check-In!

Lesson 9 of 9 within section Planning Your Events.

The Events

Suggested Events

Overview of “The Events” section.

Lesson 1 of 11 within section The Events.
Beyond Sales Events

Sales are commonplace. Do something uncommon.

Lesson 2 of 11 within section The Events.
Classes & Seminars

Teach your expertise to your customers.

Lesson 3 of 11 within section The Events.
Anniversary & Re-Opening Events

What special dates can you celebrate?

Lesson 4 of 11 within section The Events.
Local Art Exhibit / Opening

There are a load of benefits to hosting in-store art events.

Lesson 5 of 11 within section The Events.
Marketing Holidays

Calendar events to use as “excuses” to celebrate something.

Lesson 6 of 11 within section The Events.
Music Events

In-store music.

Lesson 7 of 11 within section The Events.
Book Clubs

Can you host small groups?

Lesson 8 of 11 within section The Events.
Games & Competition

Board games, virtual bowling leagues and trivia nights.

Lesson 9 of 11 within section The Events.
Book & Poetry Readings

Supporting local writers.

Lesson 10 of 11 within section The Events.
Charity & Giving Events

There’s nothing better than a charity event to become part of the community and get people involved.

Lesson 11 of 11 within section The Events.

Make Traffic Meaningful

Introduction

A few opening words about making traffic “meaningful.”

Lesson 1 of 4 within section Make Traffic Meaningful.
Sampling & Demonstrations

Allow customers to try before they buy.

Lesson 2 of 4 within section Make Traffic Meaningful.
Suggestive Selling

What add-on products or services might be right for your customer?

Lesson 3 of 4 within section Make Traffic Meaningful.
Gather Names & eMail Addresses

Keep in touch.

Lesson 4 of 4 within section Make Traffic Meaningful.

Closing Thoughts…

Conclusion & Summary

To summarize…

Lesson 1 of 1 within section Closing Thoughts....