Master the proven strategies and activities to create a buzz, get customers through the doors, and generate cash flow from opening day.

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New Store Opening Lessons

Getting Started

Background on the New Store Opening Guide course.

Lesson 1 of 7 within section New Store Opening Lessons.
New Store Opening Strategies

The four key goals when opening your location.

Lesson 2 of 7 within section New Store Opening Lessons.
Key Stages Of Opening A New Store

Your opening events are more than a ribbon cutting. You have pre-opening, grand opening, and post opening activities.

Lesson 3 of 7 within section New Store Opening Lessons.
Secrets To A Successful Opening

Excerpt for “Keys to Succes” section.

Lesson 4 of 7 within section New Store Opening Lessons.
Understanding Your Location: Planning Tools

Three tools to ensure you “understand” your location.

Lesson 5 of 7 within section New Store Opening Lessons.
New Store Marketing Plan

Your Marketing Plan and Project Plans will document your New Store Opening activities.

Lesson 6 of 7 within section New Store Opening Lessons.
So Far So Good?

So far so good?

Lesson 7 of 7 within section New Store Opening Lessons.

Pre-Opening Strategy

Pre-Opening: Strategies & Activities

The three strategies you will use as part of pre-opening.

Lesson 1 of 4 within section Pre-Opening Strategy.
Pre-Opening: Build Awareness

The awareness-building activities to do during your pre-opening stage.

Lesson 2 of 4 within section Pre-Opening Strategy.
Pre-Opening: Drive Trial

Pre-Opening activities to Drive Trial

Lesson 3 of 4 within section Pre-Opening Strategy.
Pre-Opening: Build Community

Pre-opening activites that will help you be a part of the community.

Lesson 4 of 4 within section Pre-Opening Strategy.

Grand Opening Strategy

Grand Opening Strategies & Activities

The four strategies important to make your Grand Opening a success.

Lesson 1 of 5 within section Grand Opening Strategy.
Grand Opening: Build Awareness

Awareness Building activities for your Grand Opening

Lesson 2 of 5 within section Grand Opening Strategy.
Grand Opening: Drive Trial

Trial Driving activities for your Grand Opening

Lesson 3 of 5 within section Grand Opening Strategy.
Grand Opening: Drive Traffic

Ways to Drive Traffic to your Grand Opening.

Lesson 4 of 5 within section Grand Opening Strategy.
Grand Opening: Create Community

Ways to connect with the Community during your Grand Opening.

Lesson 5 of 5 within section Grand Opening Strategy.

Post-Opening Strategy

Post Opening Strategies & Activities

Overview of the key Post-Opening activities you should consider.

Lesson 1 of 6 within section Post-Opening Strategy.
Post-Opening: Monitor

Key ways to keep an eye on the progress of your store’s growth after your Grand Opening.

Lesson 2 of 6 within section Post-Opening Strategy.
Post-Opening: Build Awareness

How to keep Building Awareness once your location is open.

Lesson 3 of 6 within section Post-Opening Strategy.
Post-Opening: Drive Trial

Ways to Drive Trial once you’ve opened.

Lesson 4 of 6 within section Post-Opening Strategy.
Post-Opening: Drive Traffic

Ways to keep Driving Traffic after your opening.

Lesson 5 of 6 within section Post-Opening Strategy.
Post-Opening: Create Community

Ways to stay connected with your Community after you’ve opened.

Lesson 6 of 6 within section Post-Opening Strategy.

Timeline & Conclusion

New Store Opening Timeline

Comprehensive list of activities from 11 weeks before opening to 1 month after opening.

Lesson 1 of 2 within section Timeline & Conclusion.
New Store Opening Conclusion

Closing thoughts.

Lesson 2 of 2 within section Timeline & Conclusion.