Master the proven strategies and activities to create a buzz, get customers through the doors, and generate cash flow from opening day.

Course Information

Course Instructor

Author
 

Free

FREE
Enroll

New Store Opening Lessons

Getting Started

Background on the New Store Opening Guide course.
New Store Opening Strategies

The four key goals when opening your location.
Key Stages Of Opening A New Store

Your opening events are more than a ribbon cutting. You have pre-opening, grand opening, and post opening activities.
Secrets To A Successful Opening

Excerpt for “Keys to Succes” section.
Understanding Your Location: Planning Tools

Three tools to ensure you “understand” your location.
New Store Marketing Plan

Your Marketing Plan and Project Plans will document your New Store Opening activities.
So Far So Good?

So far so good?

Pre-Opening Strategy

Pre-Opening: Strategies & Activities

The three strategies you will use as part of pre-opening.
Pre-Opening: Build Awareness

The awareness-building activities to do during your pre-opening stage.
Pre-Opening: Drive Trial

Pre-Opening activities to Drive Trial
Pre-Opening: Build Community

Pre-opening activites that will help you be a part of the community.

Grand Opening Strategy

Grand Opening Strategies & Activities

The four strategies important to make your Grand Opening a success.
Grand Opening: Build Awareness

Awareness Building activities for your Grand Opening
Grand Opening: Drive Trial

Trial Driving activities for your Grand Opening
Grand Opening: Drive Traffic

Ways to Drive Traffic to your Grand Opening.
Grand Opening: Create Community

Ways to connect with the Community during your Grand Opening.

Post-Opening Strategy

Post Opening Strategies & Activities

Overview of the key Post-Opening activities you should consider.
Post-Opening: Monitor

Key ways to keep an eye on the progress of your store’s growth after your Grand Opening.
Post-Opening: Build Awareness

How to keep Building Awareness once your location is open.
Post-Opening: Drive Trial

Ways to Drive Trial once you’ve opened.
Post-Opening: Drive Traffic

Ways to keep Driving Traffic after your opening.
Post-Opening: Create Community

Ways to stay connected with your Community after you’ve opened.

Timeline & Conclusion

New Store Opening Timeline

Comprehensive list of activities from 11 weeks before opening to 1 month after opening.
New Store Opening Conclusion

Closing thoughts.