How do you break your company or product away from the pack of sameness? Welcome to the first in a series of guides highlighting techniques marketing experts suggest to be different and build awareness... Here are some thoughts by Tom Peters... [...]
Many of us are charged with the job of building awareness of our brand, company, product, and/or ourselves. The best minds in business agree, to get noticed you need to be different. Not just slightly, but very different... Tom Peters writes [...]
How do you take a negative situation and see it for its value versus dwelling on the potential harm? That's what asset-based thinking is all about... Shift your thinking to focus on the assets of a situation (what you have) versus [...]
I found early in my career that being good at marketing wasn't as important as being perceived as being good at marketing. Unfortunately, like most trades, being 'good' at it involves slinging around the industry jargon. Later in my career, when [...]
MOO.com is a printing company that offers mini-sized personalized cards. They have a connection with Flickr which allows you to use Flickr images on your MiniCards. I excitedly opened the package of MiniCards I created a couple of weeks ago. Below [...]
The holiday promotion has launched at Starbucks... marked with a coordinated effort... the ringing of the market bell on Wall St., in NYC, baristas handing out more than 8,000 “acts of cheer” from complimentary subway MetroCards, free New York Times, bags [...]
All this month Washington DC-based classical radio station WGMS has been celebrating "Bachtoberfest." All during the month of October, when the station plays a Bach composition, listeners can call and win prizes. Maybe they'll do this again next year. After all, [...]
A friend of mine, Virginia Miracle (great name, huh?) is the Director of Word of Mouth (great title, huh?) at Brains on Fire - a naming and identity company based in Greenville, SC. They "help companies build and sustain excitement about [...]
If you're like me... being tired = becoming cranky (or is it 'hangry?') and low energy = low ideas. Avoid being tired and low energy with the collection of practical and realistic ways to help restore and maintain your energy level. [...]
Let's say ye be a shipbuilder fer swashbucklers an' ye want t' stay innovative. As ye watch th' trends ye notice that yer competitor pirate shipbuilders be addin' larger cannons t' the'r ships t' aid th' swashbucklers. Swashbucklers seem t' need [...]
