With these smart tools, you will turn your best customers into super-fans who will be quick to recommend your business to their friends. These evangelical customers will serve as a potent marketing force for your business.

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Word-of-Mouth Marketing & Referral Building

Introduction

Quick overview…
We Have Become Numb To Advertising

Why advertising doesn’t work as well as it used to.
What is Word-of-Mouth?

Brief intro to what “word-of-mouth” or WOM for short means.
Being Remarkable

How to be worth of remarking about.
What Prevents Remarkability?

Things we do that cause us to fit in, instead of stand out.
How To Become Remarkable

Focus on both the inside and outside.
How To Stand Out From The Crowd

Experts and authors share their perspective on how to stand out and be remarkable.
How to Become “Talkable”

John Moore, LSMGuide contributor as well as speaker, author and WOM leader shares his tips on how to become “talkable.”
Word-of-Mouth Course Mid-Point

Checking in…
Check All The Boxes

Tips to build complete programs – not just pieces of the puzzle.
Tools To Help With Word-of-Mouth

Seven WOM strategies to consider.
Word-of-Mouth: What NOT To Do

Sometimes understanding how to do it right is by knowing what makes it go wrong.
Social Media

How Social Media tools fit in in building WOM
In Conclusion…

Closing and summary thougths on WOM.
BONUS: WOM Glossary

Some key terms related to WOM.