Tis’ the season to be jolly. Guide to building a holiday promotion stretching from Black Friday through New Year’s that allows you to be a relevant destination during this critical, high-traffic shopping season.

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Holiday & Black Friday Promotion Planning

Happy Holidays!

Overview of the Holiday Promotion Course.
Promo Planner Template

Key Tool for delivering promotions.
‘Tis The Season

Key steps to building a promotion.
Take Advantage of the Traffic

Converting Holiday traffic into something meaningful for them and you.
Surprise & Delight

Everybody loves when there is a free prize inside.
Being Relevant To Your Customers

Christmas? Holidays? Hanukkah? Kwanzaa?
The Secret To A Great Promotion

Formula for building great promotions – no matter what time of year.
The Big Two

Biggest “events” of the Holiday season.

Operational Holiday Prep

Operational Holiday Preparation

Some of the key operations-related things you’ll need to prepare.
Sales Plan

Organization of your number goals.
Timing

What is your calendar?
Inventory & Supplies

Plan enough to support the demand.
Hours of Operation

What hours best serve your customers?
Holiday Staffing

Getting enough of the right people to work.
Equipment: Additional Points of Sale

Avoiding long lines.

Marketing Holiday Prep

Marketing Holiday Prep

Some of the things related to marketing you’ll need to work on.
Marketing Plan & Programming

Having a plan for your marketing-related programs and activities.
Holiday Calendar

Your operations + marketing mapping tool.
Building Awareness

Let customers know what you’ve got planned for them.
Holiday Decor

Decking the halls with boughs of holly…
Sampling & Demonstrations

Let them try it – they may like it…
Gift Cards & Certificates

Make gift giving easier for your customers.
Wrapping Station

Will you… should you gift wrap?
eNewsletter & Customer Database

Staying in touch when they are not in your location.
Holiday Mid-Point

Progress report from Holiday Course.

Ideas To: Leverage Traffic

Ideas To: Leverage Traffic

How you can take advantage of all the additional out-and-about of potential customers.
Seasonally Relevant Product Offerings

Take advantage of holiday-themed products.
Black Friday Specials

Catering to Black Friday customers.
Location As Destination

Make your place worth going out-of-the-way for.
Holiday Parties & Entertaining

Ideas to take advantage of the entertaining season.
Twelve Days Promotions

Spread Holiday across 12 days
Holiday Photos

Pictures with Santa?
Sampling & Demonstration

Allow potential customers to try before they buy.
Friends & Family Events / Appreciation Parties

Allow your VIPs to feel Very Important

Ideas To: Surprise & Delight

Surprise & Delight Intro

Before we get into the ideas…
Sample & Delight

Ideas when you’re sampling.
In-Store Give-Away

Make customers feel like winners.
Parking On Us

Turn the chore of holiday parking into something special
Social Media

Using your digital word-of-mouth tools.
Customer Gifts & Thank You

Special gift treats for your customers.
Community & Charity Give-Back

Helping those less fortunate during the Holiday season.

Summary & Conclusion

Holiday Calendar

Days to keep in mind from November through January.
Final Thoughts…

Course summary and conclusion.